Personal Business and Business Personality

        Too often, business deals on all scales go awry because the two (or more) companies or people involved are unable to reach any sort of compromise or agreement, and the transaction dissolves into nothing, with neither of the involved parties leaving the table happy. As an involved businessperson, it is your job to navigate every possible scenario and tailor the deal to satisfy everyone. To do this, you must first tailor your personal business and business personality to meet a certain standard; one that makes you appear approachable and relatable, but also capable and experienced.


        In the modern business deal, it is imperative to maintain a positive relationship with those involved in the transaction, which means that you must present yourself in a way that appeals to all parties, without compromising who you are as a person. To do this, it is key that you develop your business personality to portray yourself as someone willing and able to negotiate and resolve conflict while taking charge of aspects of the interaction.

        What does that mean, exactly? In short, it means that, no matter how you're involved in whatever business transaction is going on, you must be seen by everyone else involved as the individual that they want to see. But, as you portray yourself to these standards, you have to remember not to lose sight of your morals, objectives, and sense of self, no matter how important it is to complete the transaction or deal. The same can be said for job interviews and applications, in which it is important to carry yourself as the employee that your potential employers are looking for, while also bringing your own personal flair and ideas to the company.

        If it becomes apparent that you need to act as a leader, then become a leader and take charge of the situation. If you need to take on the role of a mediator between two or more individuals or companies, then act, and take on the persona of the mediator needed. These two tasks sound simple enough, if left at that, but it is critical to understand two factors of this skill. First and foremost, no matter what role you take on, what type of individual you personify, you must not lose sight of who you truly are, and the limits that you and your company have. Basically, this means that you shouldn't lie to either party or try to become somebody you aren't, as this will likely end up working against you in the end, rather than for you. Second, it is crucial that you read the situation correctly, before you react to it. In a room full of passionate, stubborn businesspeople, assuming a dominant, assertive persona will likely spark far more tension than it resolves. Instead, it might be a better idea to take on the role of a mediator, and develop a compromising solution that appeases everyone involved, at least to a degree. The same is true vice-versa. If you are working on a deal with another company, and everyone involved seems reluctant to take charge or make an offer, the pressure is now on you to be assertive and dominant in order to prevent the deal from becoming stagnant.

        Once you've properly identified and assumed a good business personality, it might be time to take a look back at yourself, and decide how you want to fulfill the role you've just undertaken. This is called your personal business, and it describes the actions you take and words you say to create your business personality.

        Going back to the Mediator Vs. Leader choice, it is important to do and say things about yourself and others that match your role, not that of the other. When it comes to sharing your past and talking about yourself, you must decide what personal details about you put you in the best light and benefit your business personality the most, and it is vastly important to limit the amount you share about yourself. In assuming a leadership role, describing (contextually appropriate) situations and decisions you've faced in the past where you've played the role of a leader, and describing yourself as assertive and commanding is a much better tactic than oversharing personal details that may not paint you, or your personality, in the best light. However, as you do this, do not sacrifice your integrity or honesty in the hopes that it will benefit you. It may work in the short term, but in the end will almost certainly fail in the long term.

         In the end, your personal business is your personal business, and it is up to you to decide how much you want to share, and how you want to use it to assume the role you need to assume. And while conforming to the situation is important, it is equally important to remember, as cliche and overused as this expression may be, that you must stay true to yourself.

        Business personality and personal business are two very important keys to success in industry, especially in the realm of client relations, and it is vital that you learn how to manage both of these.  You will be able to extend yourself, and your career, far beyond the average individual, and your future looks far, far brighter.

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